\E"thos\, n. 1. The character, sentiment, or disposition of a community or people, considered as a natural endowment; the spirit which actuates manners and customs; also, the characteristic tone or genius of an institution or social organization.

    In business terms, it is what makes your product or service unique; your competitive advantage; the benefits that only your company delivers to customers; the benefits that make you the only logical choice; the answer to, “why should I buy from you?”; it’s what your customers are saying about your products and services.


    \Mar"ket*ing\, n.  1. The act of selling or of purchasing in, or as in, a market. 2. The commercial functions involved in transferring goods from producer to consumer. 3. the exchange of goods for an agreed sum of money.

    In Ethos Marketing terms, it is the continual process of educating your customers and prospects of the benefits your company offers that no other company can, or will, or does offer. And it is the strategic process of bringing clients and prospects closer to, and actually purchasing from you.


“Anyone can write a sales letter. Anyone can place an ad. But how many actually have the know how to do it successfully? If you want solid, measurable results in your sales and marketing efforts, there is only one place to turn for help: Ethos Marketing.”

Rick Snizik, Status Communiation & Design

Ethos Marketing Incorporated                   PO Box 242, Lewisberry, Pennsylvania 17339 USA           Phone: 717-215-1818      Fax: 717-932-5874       Email Address: